At the end of May I had the opportunity to take some pictures of a branded cheese board for Number 25 Delicatessen in the deli itself. Being surrounded by good food (and wine) is my idea of heaven! The delicatessen is local to me, just a short walk into town and I can choose from a delicious selection of cheeses, olives, charcuterie (God, I’m actually drooling!!).
Shop sign with a difference
The wooden cheese board serves as a platter as well as a sign, showing all their contact information on the top and their name around the edge. Their branding is very clean and simple and this needed to be reflected in the board. A specific font was used (Tahoma) for all the text. Sizing was important. The text needed, above all, to be readable but also to look balanced overall on the 12″ cheese board. To give one initial focus point I enclosed the text within a circle. On the edge of the board, a repetition of the delicatessen’s name worked really well. The sizing and layout ensured that a complete ‘Number 25 Delicatessen’ was visible for any photography. The name itself was repeated three times.
Producing the branded board
I really enjoyed the whole process of producing this branded cheese board for Number 25 Delicatessen. I created a number of layout options as PDFs for the clients to choose from before final approval. Although I have been doing pyrography for a few years this board was a great test of my skills given all of the sharp edges. I loved it!
The final stage, oiling, remains my favourite as you get to see the wood come to life. The grain and colouring is something that I have to consider at the very beginning of production. When I am preparing and cutting into the wood I need to decide what section of the timber would be best for what items. It is not until I am oiling the finished boards that I get to see if my decisions were right. And boy, the grain on this branded cheese board was just gorgeous.
You may know from reading previous posts I would normally burn the care instructions on the underside of the cheese boards. I have intentionally left this blank on the other side giving the clients the option to return for another sign/advert. Initially they had been interested in displaying an advert showing details about the wedding cheese cake towers they can supply. I know, sounds just dreamy! This idea stuck in my mind which is why I played around with the wedding cheese cake when I had the chance to take some pictures…
As I mentioned earlier, the owners of the delicatessen were generous enough to offer the use of their shop (and stock) for an afternoon. This afforded me the opportunity to take some pictures with a wide variety of cheeses, including large halves and rounds. There is certainly no way I could have justified the cost otherwise (regardless of how much I love cheese). It was also something which definitely pushed me out of my comfort zone-but I really enjoyed it. I hope that some of the pictures will be useful to them as well as for use on my site and social media.
In the picture above you can see a gorgeous stack of cheeses. Going from the bottom to the top they are: Hereford Hop, (Cornish?) Brie, Smoked Little Hereford, Colston Bassett Stilton and Dorstone.
The branded cheese board for Number 25 Delicatessen allows them to showcase their products whilst all the time remaining visible to the customer-even if the text on the top is obscured the edge writing always remains visible.
The picture above shows the cheese board covered with a selection of sheep’s milk cheeses. They include (going clockwise) the orange rind of Brebirousse d’Argental, Roquefort, Manchego (one of my favourites!) and Berkswell.
A little bit about the deli
For as long as I can remember, this shop on the corner of the high street has been a deli. You are sure to find a great selection of cheeses, many local as well as the favourites like Brie de Meaux. With Neal’s Yard Creamery in Herefordshire, you’re sure to find a Finn or Ragstone in the counter too. Home cooked ham, Trealy Farm charcuterie and a really good selection of olives can also be added to your basket.
Behind the counter is a brilliant wall of spices-you can choose as little or as much as you want. Perfect stop to get started for a homemade curry. More aromas will be found coming from the side wall too, where the bags of loose tea and coffee beans are stored. Freshly ground coffee is definitely in my top 5 smells!
Above: Crackers galore
Below: Locally made Weobley Ash apple juice
If you’re visiting Herefordshire and spot that you’ll be close to Kington then definitely give the town a visit-if only for Number 25 Delicatessen. You’ll come away with a feast!
Working with you
I really loved producing this branded cheese board for Number 25 Delicatessen. If you are interested in getting a cheese board, or other wooden item, handmade and burnt with your logo and branding then please do get in touch. I would love to collaborate with you. Just contact me via the form and we can discuss your needs in more detail.